English Local Service Ads Showing for Spanish Searches

English Local Service Ads Showing for Spanish Searches on Google In a previous blog we discussed the difference between Local Search Ads and Local Service Ads, and also how the presence of Local SERVICE Ads prevents the presence of Local SEARCH Ads in search results. This issue has not been addressed by Google to the […]

Change or Glitch? Language Targeting Functionality Google Ads (2021)

Google Ads Language Targeting Issue 2021 Until recently we have never needed to change the Ad Preview language settings from English to Spanish in order to preview our clients’ search results for Spanish search terms. As long as our clients’ Google Ads language settings included both English and Spanish, we never had any issues seeing […]

Unannounced Changes to Google Ads Targeting Functionality (2021)?

We have encountered some data that suggests Google might have made a change to how it handles search queries that target entire states via search intent. Long gone are the days where search intent overrode physical location, but this is different. The Problem Prior to roughly 6 months ago, the following scenario would result in […]

Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

When we learned of the then-new Local Service Ads (LSA), we acted quickly to get our clients’ accounts established and running. At that point it was not clear to us why Google had created this new “pond,” but we knew our clients needed to be fishing in it because LSA ads would be positioned above […]

Local Service Ads Preclude Local Search Ads

If any of your clients are lawyers, you might have noticed a drastic decrease in click activity around November 20, 2020. Of course the date of the slow down would depend upon when lawyers in your targeted area began to show Local Service Ads (LSA). What is Happening? Local Search Ads are not showing in […]

Goodbye Modified Broad Match Type

Google is Phasing Out Modified Broad Match Type Yet another questionable change to Google Ads is coming our way. Could this be a push to influence PPC marketers to use broad match keywords combined with smart bidding? What Is Happening? Google is phasing out the beloved and most useful keyword matching option: modified broad match […]