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Unannounced Changes to Google Ads Targeting Functionality (2021)?

We have encountered some data that suggests Google might have made a change to how it handles search queries that target entire states…
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Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

When we learned of the then-new Local Service Ads (LSA), we acted quickly to get our clients’ accounts established and running. At that…
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Local Service Ads Preclude Local Search Ads

If any of your clients are lawyers, you might have noticed a drastic decrease in click activity around November 20, 2020. Of course…
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Goodbye Modified Broad Match Type

Google is Phasing Out Modified Broad Match Type Yet another questionable change to Google Ads is coming our way. Could this be a…
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