Author Archives: ProLaw Marketing

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Change or Glitch? Language Targeting Functionality Google Ads (2021)

Google Ads Language Targeting Issue 2021 Until recently we have never needed to change the Ad Preview language settings from English to Spanish…
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Unannounced Changes to Google Ads Targeting Functionality (2021)?

We have encountered some data that suggests Google might have made a change to how it handles search queries that target entire states…
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Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

When we learned of the then-new Local Service Ads (LSA), we acted quickly to get our clients’ accounts established and running. At that…
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Local Service Ads Preclude Local Search Ads

If any of your clients are lawyers, you might have noticed a drastic decrease in click activity around November 20, 2020. Of course…
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Goodbye Modified Broad Match Type

Google is Phasing Out Modified Broad Match Type Yet another questionable change to Google Ads is coming our way. Could this be a…
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