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English Local Service Ads Showing for Spanish Searches
By
ProLaw Marketing
December 17, 2021
English Local Service Ads Showing for Spanish Searches on Google In a previous blog we discussed the difference between Local Search Ads and…
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Change or Glitch? Language Targeting Functionality Google Ads (2021)
By
ProLaw Marketing
November 10, 2021
Google Ads Language Targeting Issue 2021 Until recently we have never needed to change the Ad Preview language settings from English to Spanish…
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Unannounced Changes to Google Ads Targeting Functionality (2021)?
By
ProLaw Marketing
September 8, 2021
We have encountered some data that suggests Google might have made a change to how it handles search queries that target entire states…
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Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses
By
ProLaw Marketing
February 10, 2021
When we learned of the then-new Local Service Ads (LSA), we acted quickly to get our clients’ accounts established and running. At that…
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Local Service Ads Preclude Local Search Ads
By
ProLaw Marketing
February 6, 2021
If any of your clients are lawyers, you might have noticed a drastic decrease in click activity around November 20, 2020. Of course…
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Goodbye Modified Broad Match Type
By
ProLaw Marketing
February 1, 2021
Google is Phasing Out Modified Broad Match Type Yet another questionable change to Google Ads is coming our way. Could this be a…
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