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English Local Service Ads Showing for Spanish Searches

English Local Service Ads Showing for Spanish Searches

English Local Service Ads Showing for Spanish Searches on Google In a previous blog we discussed the difference between Local Search Ads and Local Service Ads, and also how the presence of Local SERVICE Ads prevents the presence of Local SEARCH Ads in search results. This issue has not been...
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Change or Glitch? Language Targeting Functionality Google Ads (2021)

Change or Glitch? Language Targeting Functionality Google Ads (2021)

Google Ads Language Targeting Issue 2021 Until recently we have never needed to change the Ad Preview language settings from English to Spanish in order to preview our clients' search results for Spanish search terms. As long as our clients' Google Ads language settings included both English and Spanish, we...
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Unannounced Changes to Google Ads Targeting Functionality (2021)?

Unannounced Changes to Google Ads Targeting Functionality (2021)?

We have encountered some data that suggests Google might have made a change to how it handles search queries that target entire states via search intent. Long gone are the days where search intent overrode physical location, but this is different. The Problem Prior to roughly 6 months ago, the...
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