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Change or Glitch? Language Targeting Functionality Google Ads (2021)

Change or Glitch? Language Targeting Functionality Google Ads (2021)

Google Ads Language Targeting Issue 2021 Until recently we have never needed to change the Ad Preview language settings from English to Spanish in order to preview our clients' search results for Spanish search terms. As long as our clients' Google Ads language settings included both English and Spanish, we...
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Unannounced Changes to Google Ads Targeting Functionality (2021)?

Unannounced Changes to Google Ads Targeting Functionality (2021)?

We have encountered some data that suggests Google might have made a change to how it handles search queries that target entire states via search intent. Long gone are the days where search intent overrode physical location, but this is different. The Problem Prior to roughly 6 months ago, the...
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Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

When we learned of the then-new Local Service Ads (LSA), we acted quickly to get our clients' accounts established and running. At that point it was not clear to us why Google had created this new "pond," but we knew our clients needed to be fishing in it because LSA...
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