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Unannounced Changes to Google Ads Targeting Functionality (2021)?

Unannounced Changes to Google Ads Targeting Functionality (2021)?

We have encountered some data that suggests Google might have made a change to how it handles search queries that target entire states via search intent. Long gone are the days where search intent overrode physical location, but this is different. The Problem Prior to roughly 6 months ago, the...
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Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

When we learned of the then-new Local Service Ads (LSA), we acted quickly to get our clients' accounts established and running. At that point it was not clear to us why Google had created this new "pond," but we knew our clients needed to be fishing in it because LSA...
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Local Service Ads Preclude Local Search Ads

Local Service Ads Preclude Local Search Ads

If any of your clients are lawyers, you might have noticed a drastic decrease in click activity around November 20, 2020. Of course the date of the slow down would depend upon when lawyers in your targeted area began to show Local Service Ads (LSA). What is Happening? Local Search...
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