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Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

Local Service Ads Destroying Profitability of PPC for Criminal Law Businesses

When we learned of the then-new Local Service Ads (LSA), we acted quickly to get our clients' accounts established and running. At that point it was not clear to us why Google had created this new "pond," but we knew our clients needed to be fishing in it because LSA...
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Local Service Ads Preclude Local Search Ads

Local Service Ads Preclude Local Search Ads

If any of your clients are lawyers, you might have noticed a drastic decrease in click activity around November 20, 2020. Of course the date of the slow down would depend upon when lawyers in your targeted area began to show Local Service Ads (LSA). What is Happening? Local Search...
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Goodbye Modified Broad Match Type

Goodbye Modified Broad Match Type

Google is Phasing Out Modified Broad Match Type Yet another questionable change to Google Ads is coming our way. Could this be a push to influence PPC marketers to use broad match keywords combined with smart bidding? What Is Happening? Google is phasing out the beloved and most useful keyword...
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