We focus exclusively on providing top-shelf internet advertising for criminal defense lawyers, including Pay-Per-Click and SEO services.
Internet Marketing for Criminal Defense Lawyers
As an attorney, it’s crucial to acquire new clients on a consistent basis in order to overcome inherent, large overhead costs. In today’s world, there is no better way to achieve this than by utilizing online search advertising. It is the most powerful and cost-effective means of advertising available, if it is managed correctly. Pay-per-click (PPC) advertising and search engine optimization (SEO) can give lawyers an enormous opportunity to have their law practices found by anyone seeking their services on the internet.
ProLaw Marketing is a Google Partner, and we occupy a unique niche in the world of internet marketing. By focusing on online advertising only for criminal law firms and attorneys, we have developed a unique and specialized skill-set that separates us from broad marketing companies. Our extensive testing has removed the guess work that other marketing companies would be faced with when establishing and maintaining search campaigns for lawyers. Using our proprietary knowledge, we "hit the ground running," and continually work to improve our campaigns in order to achieve the highest level of efficiency possible. Our team strives for, and excels in achieving the following:
Increasing relevant traffic to your website via pay-per-click and search optimization
Analyzing traffic and conversion data to increase marketing performance and lead generation
Minimizing advertising costs, and increasing your added revenue well beyond these costs
Advanced Pay-Per-Click Management
When a relevant search query is entered into Google, a custom ad for your law business is shown in the paid search results. If the user then clicks on your ad, he or she is directed to your website, and you are charged a cost for this click.
SEO is the process of acquiring a top ad positioning in search engines’ organic (free, natural) listings. Occupying a top organic positioning is highly coveted because businesses are not charged when a user clicks on their organic ad.
It is imperative for lawyers to have a positive internet reputation. We make sure that our clients are represented accurately as well as positively in numerous locations throughout the internet. We also work with your clients to instruct them on how to publish reviews.
Our client base typically consists of lawyers who desire to achieve top-spot positions in PPC while spending the least amount of money possible. Top-spot positions yield the highest conversion rates, and ROI if managed properly. Because of the relatively high cost-per-click of these positions, it is imperative that one's account is sharply refined.
Invalid Click Detection
Some invalid click activity is automatically filtered via Google's detection system; however, such clicks are not always detected. We have developed our own detection methods to assure that our clients' budgets are not maliciously reduced. This entails blocking suspected users, as well as submitting reports to Google in order to get refunds.
Above all metrics, conversion volume as well as cost-per-conversion are the most important. To assure that our clients' accounts are producing leads as effectively as possible, we implement a sophisticated conversion tracking system for both online and offline leads, including phone calls and contact form submissions. This data is used to further increase performance.