We focus exclusively on providing top-shelf internet advertising for criminal defense lawyers, including Pay-Per-Click and SEO services.
Online Marketing for Criminal Defense Lawyers
Internet Marketing for Criminal Defense Lawyers
As an attorney, it’s crucial to acquire new clients on a consistent basis in order to overcome inherent, large overhead costs. In today’s world, there is no better way to achieve this than by utilizing online search advertising. It is the most powerful and cost-effective means of advertising available, if it is managed correctly. Pay-per-click (PPC) advertising and search engine optimization (SEO) can give lawyers an enormous opportunity to have their law practices found by anyone seeking their services on the internet.
ProLaw Marketing is a Google Partner, and we occupy a unique niche in the world of internet marketing. By focusing on online advertising only for criminal law firms and attorneys, we have developed a unique and specialized skill-set that separates us from broad marketing companies. Our extensive testing has removed the guess work that other marketing companies would be faced with when establishing and maintaining search campaigns for lawyers. Using our proprietary knowledge, we "hit the ground running", and continually work to improve our campaigns in order to achieve the highest level of efficiency possible. Our team strives for, and excels in achieving the following:
Increasing relevant traffic to your website via pay-per-click and search optimization
Analyzing traffic and conversion data to increase marketing performance and lead generation
Minimizing advertising costs, and increasing your added revenue well beyond these costs
Advanced Pay-Per-Click Management
When a relevant search query is entered into Google, a custom ad for your law business is shown in the paid search results. If the user then clicks on your ad, he or she is directed to your website, and you are charged a cost for this click.
SEO is the process of acquiring a top ad positioning in search engines’ organic (free, natural) listings. Occupying a top organic positioning is highly coveted because businesses are not charged when a user clicks on their organic ad.
It is imperative for lawyers to have a positive internet reputation. We make sure that our clients are represented accurately as well as positively in numerous locations throughout the internet. We also work with your clients to instruct them on how to publish reviews.
Our client base typically consists of lawyers who desire to achieve top-spot positions in PPC while spending the least amount of money possible. Top-spot positions yield the highest conversion rates, and ROI if managed properly. Because of the relatively high cost-per-click of these positions, it is imperative that one's account is sharply refined.
Invalid Click Detection
Some invalid click activity is automatically filtered via Google's detection system; however, such clicks are not always detected. We have developed our own detection methods to assure that our clients' budgets are not maliciously reduced. This entails blocking suspected users, as well as submitting reports to Google in order to get refunds.
Above all metrics, conversion volume as well as cost-per-conversion are the most important. To assure that our clients' accounts are producing leads as effectively as possible, we implement a sophisticated conversion tracking system for both online and offline leads, including phone calls and contact form submissions. This data is used to further increase performance.
Prior to hiring ProLaw Marketing, my firm was on the verge of bankruptcy. Upon auditing my PCC account, the team determined that I had spent $100,000 in the past year on irrelevant clicks. Subsequent to hiring them, they reduced my monthly PCC costs from an average of $21,000/month to under $10,000/month, and my profit increased by 33% for the year.
Criminal Defense Attorney
As I've told many people, I believe my law firm would not have survived without the help of ProLaw Marketing. At the time Joe agreed to audit my advertising, I had no idea how much of my money was being inefficiently spent. He and his team completely revamped my marketing, and did what they said they would do" "Get the buffalo stampeding in the right direction." Upon taking over my accounts, I immediately noticed an increase in call volume and decrease in my monthly costs. The second year of having them on my side, I had my most profitable year ever. Joe became a part of my firm, and truly had a vested interest in seeing it thrive. He was always available to talk day or night.
Criminal Defense Lawyer
ProLaw Marketing took over my website and advertising about 5 years ago. I never knew what I was missing until Joe and the team redesigned my website and totally revamped my PPC account. They also managed to get my site out of a Google penalty that my previous marketer was responsible for. My colleagues continually ask me why I come up in such high positions for so many searches, but I just keep ProLaw a secret.
Criminal Defense Lawyer / Personal Injury Lawyer
I can't say enough about what ProLaw Marketing has done for my solo practice. A month ago I was so swamped with cases that I ask them to dial back the PPC. They keep me busy, and also keep me informed. I'm very pleased with their services.
Criminal Defense Attorney
I hired Joe and his team twice to audit my advertising because I just felt as though I was not getting enough business for the amount of money that I was spending. They provided me with detailed reports that I sent to my current marketers. Both times, my current marketers assured me that they were doing everything possible. In September of 2014 my business came to a grinding halt, and my marketers could not provide me with an explanation. I was actually considering closing shop. Instead, I decided to allow ProLaw Marketing to take over my advertising account even though I had been with my current marketers for over 3 years. It was a big risk and a complex process but I am certainly glad I did it. Immediately, calls started rolling in again. November and December, which are typically slow months, were extremely profitable. Based upon the income generated so far this year (2015), my firm could possibly have a record year. We undoubtedly had a record April this year. The level of communication and skill that Joe and his team have is highly impressive, and I would recommend them to any attorney.